Newsletter Launch Kit
A spreadsheet that does the email math for you, plus a welcome sequence you can set up in an afternoon.
What's inside
| Item | Lite (free) | Full kit |
|---|---|---|
| Campaign Log: open rate, CTR, CTOR, conversion rate, revenue per email, profit and ROI calculated for every send | ✓ | ✓ |
| Dashboard: totals, weighted averages and your best campaign at a glance | — | ✓ |
| List Growth tracker with a 12-month forecast and list ceiling | — | ✓ |
| UTM link builder tab that keeps existing query strings and #anchors intact | — | ✓ |
| 10-page PDF: five welcome email templates with subject lines and preview text, a pre-launch checklist and a UTM naming convention | — | ✓ |
Both spreadsheets are standard .xlsx files that open in Microsoft Excel, Google Sheets and LibreOffice. Yellow cells are inputs; everything else is a formula you can inspect.
Get the free Lite tracker
No email address required. Download it, log your last few campaigns, and see your numbers side by side.
Download the Lite tracker (.xlsx)
The full kit
The full kit is coming soon. Want to know when it's ready? Email [email protected] and we'll send one note when it launches — nothing else.
Who it's for
- Newsletter writers and small business owners who send email regularly but don't have a reporting tool they trust.
- People launching a list who want a welcome sequence without starting from a blank page.
It's not a replacement for your email platform's reports — it's a place to put the numbers that matter side by side, over time.
Prefer free tools?
Everything the kit calculates is also available one-at-a-time with our free tools: the ROI calculator, open rate calculator, list growth calculator and UTM builder.